MKTG 7777 - Database and Interactive Mktg

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Marketing concepts are applied to business situations requiring the use of database and the Internet. Students are introduced to database concepts in relation to marketing applications. They are exposed to computer software used in connection with web site creation. Some technical aspects of the Internet are introduced briefly for general understanding. Students will also develop a web site for a business. [9/6/2000]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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