MKTG 7706 - International Marketing

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

This course introduces marketing considerations in international markets. Some of the topics include: cultural differences, social patterns, economic and legal environment and channels of distribution. Product attributes, pricing policies and promotional strategies are all examined with respect to global considerations. International category analyses and marketing plan development will form the cornerstone for the course. [7/1/1996]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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