MKTG 7704 - Buyer Motivation & Behavior

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Course explores the behavioral aspects of consumers in theoretical terms which are applied to a variety of marketing environments. Behavioral models are introduced and examined in relation to the marketing environments. Behavioral models are introduced and examined in relation to the marketing applica- tions. This foundation forms a basis for discussing marketing strategy such as positioning, targeting and advertising. [9/4/1996]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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