MKTG 6601 - Marketing Research

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Course is designed to provide a basic understanding of the research process. This includes identifying and defining marketing problems with sufficient precision to permit the collection of the appropriate market data. Once the problem is defined, the research process studied, includes data collection techniques, data tabulation, analysis, interpretation of results and marketing implications. [9/4/1996]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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