MKTG 5532 - Marketing Concepts

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Course introduces the fundamental marketing concepts including the marketing mix, segmentation, marketing research and consumer behavior. Those concepts enable students to fit the goals, strengths and resources of an organization with the needs, wants and opportunities in the marketplace. [1/25/1999]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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