MKTG 4405 - Adv Marketing Management

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Course draws on the cumulative marketing knowledge and analytical techniques acquired in previous courses, and applies them systematically to a variety of "real world" marketing situations via the comprehensive case study method. Students will be required to develop comprehensive marketing programs that include an assessment of the environment, quantitative/qualitative objectives, description of the target market, sales forecasts, advertising/promotional strategy, and line item budgeting to support financial statements. [1/27/1997]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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