MKTG 4272 - Buyer Behavior

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Course will provide students with a conceptual understanding of the fundamentals of buyer behavior and its role in the development of marketing strategy. This course will examine the psychological, sociological and economic foundations of the field and consumer behavior and therelationship of these theories to managerial decisions. The course will be taught from the perspective of the marketing manager who needs knowledge of buyer behavior to develop, evaluate and implement effective marketing strategies. [9/5/2001]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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