MKTG 3371 - Principles Int'l Marketing

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Students are introduced to marketing considerations in international markets. Some of the topics include: cultural differences, social patterns, economic and legal environment, and channels of distribution. Product attributes, pricing policies and promotional strategies are all examined with respect to international considerations. [9/4/1996]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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