MKTG 2120 - Principles of Marketing

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Introductory course that will enable the student to understand and appreciate the importance of marketing decisions within an organization. The course will present an overview of the major decisions in marketing - including product, price, promotion, distribution, consumer behavior, market segmentation, marketing research and international marketing - that will provide students with the necessary foundation for the more specialized courses in marketing. It also will focus on the interplay between these marketing decisions and major environmental forces (e.g., competition, economy, technology and sociocultural, legal and ethical factors). The concepts will be reinforced by requiring students to perform a thorough category analysis and/or a complete marketing plan. [9/5/2001]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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