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Institution:
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Fairleigh Dickinson University-College at Florham
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Subject:
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Description:
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This course provides an introduction to theory and processes related to the making decisions that determine the direction and success of the business enterprise. The perspective taken in this course is that of a general manager. Students will gain an understanding of strategic management and organization design concepts, theories, and techniques in order to illuminate the processes of strategy making and strategy implementation, and the conditions under which these are likely to improve a firm's competitiveness. The course requires students to apply basic knowledge acquired in previous functional area courses and provides a foundation for further integration of the specialized knowledge that follows in the curriculum. Case analysis serves as a didactic tool to apply, integrate and synthesize information about specific company situations and strategic management concepts, in order to understand, propose, evaluate, and recommend alternatives for managerial action. Most cases discussed feature companies and industries that exhibit a strong international component. [9/1/2004]
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(973) 443-8500
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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