EHSM 6833 - Planning/Mktg of Hlth Services

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

An integrated overview of the theory and processes of modern strategic planning and marketing as they apply to the delivery of health services to diverse populations. Contemporary strategies and techniques will be presented through formal lectures and group discussions focusing on the applications of theory to practice. Topics include strategy formulation, market analysis, competitive positioning and development of the strategic market- ing mix. [9/4/2002]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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