HRTM 2210 - Sales/Mktg Hospitality Mgrs

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Provides hospitality students with an understanding of marketing plans, market segmentation, positioning, sales strategies, consumer behavior, advertising and promotion, pricing theory, and hospitality group sales as they apply to the hospitality industry. [1/26/1998]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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