ENTR 6200 - Corporate Entrepreneurship

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

During the last two decades, innovation and entrepreneurial thinking has been the engine behind industry and job growth in the United States. Many large firms want to replicate an entrepreneurial environment within their organizations to secure their future. While some researchers maintain that corporate entrepreneurship is an oxymoron, others have noted the success of entrepreneurial ventures within the corporate environment in firms such as 3M, IBM, Hewlett-Packard, Xerox, General Electric, Merck, Motorola, Rubbermaid, Johnson & Johnson, Corning, Raychem, Compaq, Wal-Mart and Polaroid. This course -- using lectures, real-world cases and guest lecturers -- examines three types of corporate entrepreneurship: 1) new strategic direction, 2) initiative from below and 3) autonomous business creation. [1/27/1997]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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