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Institution:
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Fairleigh Dickinson University-College at Florham
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Subject:
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Description:
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An overview of media relations in society, including such topics as the relationship between the public relations professional and the journalist, hard and soft news, publicity generating techniques, and dealing with media hostility. [8/31/2005]
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(973) 443-8500
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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