COMM 3243 - Adv Advertising & Promotions

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

The goal of this course is to further expand on the knowledge and skills developed in COMM 2221: Advertising Principles through the completion of advanced written and creative projects. Since this is an advanced course, it will be assumed that you have basic knowledge of the advertising business and the media outlets that are available to today's advertisers. A second goal of the course is to explore the theoretical and pragmatic aspects of account management. We will focus on the basic principles of account planning, good account management, and the relationships that exist within agencies and between agencies, clients and consumers. Finally, we will delve further into the area of media buying. Some time will also be spent discussing planning and budgeting for advertising campaigns, but the bulk of our time will be spent on creating more sophisticated advertising and promotional campaigns and polishing the communication skills that are such a vital part of account management. [12/8/2004]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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