CCOM 6048 - Executive Lectures

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Emphasis of these executive lectures is on the forces influencing corporate communications. Analysis of advertising, marketing and related corporate communications. Topics include politics and infomercials, brands in crisis, integrated marketing, licensing, public image engineering, corporate citizenship, green marketing, cause marketing, gambling, public TV and other sponsorships, new communication technology, minority marketing, international issues, creative issues and other topics. Guest speakers and panel formats. Research interview and term project required. Taught by Schering-Plough Distinguished Visiting Professor of Corporate Communications. Can be taken more than once since the topics vary. [1/2/1997]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.