CCOM 6045 - Corporate Relations

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Focus on planning and setting objectives, dealing effectively with the media and organizing a media relations program. Investigation, through case studies, of communicating during a crisis, being a good corporate neighbor, dealing with the investment community, corporate responsibility, government relations, special events, corporate philanthropy, communications plans. [1/2/1997]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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