BUS 430 - Marketing Problems

Institution:

Elmhurst University

Subject:

Business Courses

Description:

A capstone course stressing the application of decision-making approaches in marketing management. Cases are used in studying problems encountered in planning, executing, and controlling marketing strategy. Topics include analysis of buyer behavior, advertising and sales promotion, pricing, channel selection, and product policies. Prerequisites: major in marketing and senior standing. Fall Term, Evening; Spring Term, Day.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.elmhurst.edu

Phone Number:

(630) 617-3500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.