MKTG 330 - Promotional Strategy

Institution:

Benedictine University

Subject:

Description:

An integrated marketing communications (IMC) approach to the study of the strategies organizations use to promote their products and services. The course goes beyond the traditional study of advertising, sales promotion, personal selling, direct marketing, and public relations to show how all four elements of the marketing mix--product, price, promotion, and distribution--must blend together to present a unified message to customers. Fall semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ben.edu

Phone Number:

(630) 829-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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