MKTG 380 - Marketing Strategy

Institution:

Benedictine University

Subject:

Description:

A comprehensive study of major topics in strategic marketing, the components of a marketing plan, and financial analysis for marketing management. Case studies are used as the approach for utilizing marketing concepts and practices to analyze marketing problems in a wide variety of industry settings and to develop marketing strategies based on those analyses. Spring semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ben.edu

Phone Number:

(630) 829-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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