MKTG 340 - Marketing Management

Institution:

Benedictine University

Subject:

Description:

This program provides an introduction to theory and practice of marketing from the analytical perspective of the marketing manager. Issues include consumer behavior, marketing research, environmental analysis, product development and pricing, and distribution systems as they apply to the development of a comprehensive marketing program. Both strategic and operation marketing issues are covered.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ben.edu

Phone Number:

(630) 829-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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