BUS 421 - Special Topics in Marketing

Institution:
Misericordia University
Subject:
Business
Description:
An opportunity for students to explore nontraditional marketing phenomena. Great societal marketing opportunities exist in organizations other than business firms. Special areas of marketing that need attention include nonprofit, health care, education, ideas, places, political candidates, service, and international marketing.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(570) 674-6400
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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