BUS 345 - Consumer Behavior

Institution:

Misericordia University

Subject:

Business

Description:

A study of the dynamics of consumer markets and their significance to marketing executives. Subtopics include the identification and measurement of market segments, the analysis of these segments' behavioral patterns in regards to shopping and purchasing, and the application of this knowledge in developing marketing strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.misericordia.edu

Phone Number:

(570) 674-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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