BUS 440 - Marketing Management

Institution:

Misericordia University

Subject:

Business

Description:

A comprehensive study of the management function in marketing. Focus is on analysis, planning, and control of the marketing mix. Decision-making skills are developed through the use of a computer simulation, the case study approach, or through the development of a marketing plan. In either scenario, students are required to demonstrate decision-making skills on product, price, placement, and promotions, as well as market segmentation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.misericordia.edu

Phone Number:

(570) 674-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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