OM 562 - Consumer Advertising and Promotion

Institution:

Misericordia University

Subject:

Organizational Management

Description:

This course is a comprehensive study of the theory and practical applications of consumer advertising and sales promotion, as part of an integrated marketing communications strategy. Students identify various elements utilized by consumers to achieve tactical and strategic buying decisions. Relationship-building and ethical issues are addressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.misericordia.edu

Phone Number:

(570) 674-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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