OM 566 - Relationship and Service Marketing

Institution:

Misericordia University

Subject:

Organizational Management

Description:

This course examines key concepts, theories, applications, and theoretical and conceptual paradigms, including global viewpoints to develop relationship marketing organizational designs. By stressing the importance of cooperation and collaboration with suppliers and customers, relationship marketing emerges as the core of all marketing activity.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.misericordia.edu

Phone Number:

(570) 674-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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