BUS 2550 - Marketing

Institution:

Jamestown Community College

Subject:

Business

Description:

Students will study the process of planning and putting into practice various activities involved in the marketing of products, services, or ideas, and analyze the theories involved in the flow of goods and services from the producer to the consumer. The dynamic nature of the American economy requires students to demonstrate a knowledge of the marketing concept, buyer behavior, product analysis, pricing factors, institutions and channels of distribution, and promotional strategies. Prerequisite: ENG 1530. Campus and term: J fall, spring; C spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunyjcc.edu

Phone Number:

(716) 338-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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