BA 10 - BUSINESS FOUNDATIONS

Institution:

Lincoln University - California

Subject:

Business Administration

Description:

A survey of the basic functions, objectives, and structure of a modern business within the framework of a free-enterprise system and the value of the continuing organization. The course also involves a survey of the ways of managing a firm's resources via planning, organizing, directing, and controlling. The latter focus is given to marketing, with attention to customer-related products, pricing, distribution and promotion. The course discusses specialization and interdependence of business functions and skills in decision- making. It is a prerequisite for all business major courses except accounting, ethics, and statistics. (3 units)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lincolnuca.edu

Phone Number:

(510) 628-8010

Calendar System:

Semester

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