BA 150 - MARKETING

Institution:

Lincoln University - California

Subject:

Business Administration

Description:

A study of marketing function in business and in society, with an analysis of buyer behavior and competitor actions. The crucial facets of products, price, distribution, and promotion form the center around which decision-making is examined, explained, and understood. (3 units) Prerequisite: BA 10 or equivalent

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lincolnuca.edu

Phone Number:

(510) 628-8010

Calendar System:

Semester

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