MKT 214 - Advertising and Promotion

Institution:

Delaware Technical Community College

Subject:

Marketing

Description:

This course is an overview and application of advertising and promotion principles. It introduces the evolution of advertising and the concepts of planning, advertising, research, creativity, and psychological aspects of advertising and promotional activities. Prerequisites: MKT 212

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dtcc.edu

Phone Number:

(302) 739-3737

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.