MKTG 131 - Principles of Marketing

Institution:

Community College of Philadelphia

Subject:

Marketing

Description:

Students study the essentials of marketing within the framework of real-time digital information sources and the transformational impact these recent technological developments have had. Students examine the role of marketing in society as well as specifically within business organizations. The Four Ps of marketing (Product, Price, Place, and Promotion) are explored as well as ethical responsibilities.

Credits:

3.00

Credit Hours:

Prerequisites:

MNGT 121 (Prerequisite or Corequisite)

Corequisites:

MNGT 121 (Prerequisite or Corequisite)

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

3-0-3

Additional Information:

Historical Version(s):

Institution Website:

www.ccp.edu

Phone Number:

(215) 751-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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