MKTG 237 - Creative Selling

Institution:

Community College of Philadelphia

Subject:

Marketing

Description:

Problems involved in application of general selling principles and techniques of creative selling. Customer behavior, planning and sales strategies; selecting, training, motivating and evaluating sales representatives. Case method and student projects.

Credits:

3.00

Credit Hours:

Prerequisites:

MNGT 121 (Prerequisite or Corequisite)

Corequisites:

MNGT 121 (Prerequisite or Corequisite)

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

3-0-3

Additional Information:

Historical Version(s):

Institution Website:

www.ccp.edu

Phone Number:

(215) 751-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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