BUSM 245 - Principles of Marketing

Institution:

Community College of Beaver County

Subject:

Business

Description:

The four P's of the marketing mix, product, place, promotion, and price, are studied and applied to current market issues. The concepts and techniques used in product development, pricing tactics, promoting a product, and in choosing a distribution channel are outlined. Some of the quantitative aspects of marketing analysis are covered. 3-0-3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccbc.edu

Phone Number:

(724) 480-2222

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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