BUS 117 - Public Relations

Institution:

Community College of Allegheny County

Subject:

Business

Description:

This course is a survey of the changing role of public relations in marketing communications. Students are introduced to the relationships of public relations to marketing practices, corporations, the consumer and government. Channels of communication, public relations tools and the major elements of public relations are examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccac.edu

Phone Number:

(412) 323-2323

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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