BUS 212 - Principles of Selling

Institution:

Community College of Allegheny County

Subject:

Business

Description:

In this course, students study techniques of the selling process as part of the promotion mix in marketing. Topics covered include the development of strategies for: relationship building, products, customers and sales presentation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccac.edu

Phone Number:

(412) 323-2323

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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