BUS 211 - Principles of Advertising

Institution:

Community College of Allegheny County

Subject:

Business

Description:

In this course, students explore the role of advertising and its relationship to the field of marketing. Emphasis is placed on the purpose of advertising, various types of media and current trends in advertising techniques. Students discover the importance of research and planning in the field of advertising. Additional topics include market research, media evaluation, ad preparation and sales promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccac.edu

Phone Number:

(412) 323-2323

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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