BUS 104 - Principles of Marketing

Institution:

Community College of Allegheny County

Subject:

Business

Description:

This introductory course focuses on the marketing process of planning and executing the conception, pricing, distribution and promotion of products and services that fill various market needs and wants, and support the goals of the individual organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccac.edu

Phone Number:

(412) 323-2323

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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