BUSN 214 - Marketing

Institution:

Butler County Community College

Subject:

Business

Description:

The basic objectives of this course are to provide the student with a broad introduction to marketing concepts, the role of marketing in the firm and various factors that influence marketing decision making. The course's main focus is on the Four P's of Marketing: Product, Price, Place and Promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bc3.edu

Phone Number:

(724) 287-8711

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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