BUSN 134 - Advertising

Institution:

Butler County Community College

Subject:

Business

Description:

The course introduces the methods and techniques used by advertising personnel and agencies in persuading the public to buy. Topics include market research, selection of media, and evaluation and testing of advertising effectiveness. Theory and practice in writing and designing advertising copy is included.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bc3.edu

Phone Number:

(724) 287-8711

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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