MKT 351 - MEDIA CONCEPTS & PLANNING

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

This course is designed to help students understand the fundamentals of media planning and the role of media in the process of developing effective integrated marketing communication (IMC) campaigns. Following the advent of new types of media, this course aims to immerse students in the issues that occur in the media industry today. It also fosters students' understanding and application of various types of media including digital media such as social media, websites, and mobile to suggest effective and efficient IMC strategies for corporations. In addition, media formulas and media research will be addressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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