MKT 347 - NEW PRODUCT MANAGEMENT

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

This course is intended to provide the student with an opportunity to develop an understanding of marketing decision making for new and mature products. Students will review current literature and improve their ability to analyze and express their thoughts in the area. The course emphasizes the role of strategic market planning, organizing and planning new products, the new product development process and marketing program, new service development, controlling and managing the product or service line, and the future of new product management. Textbooks, readings and group projects will be utilized in order to develop a total concept of new product management.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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