MKT 340 - RETAIL MANAGEMENT

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

This course is a study of the administration and control of retail merchandise operations, or their equivalents, in the offerings of services. It covers the fundamental principles of store management, location, selection and training of personnel, budgeting, buying and processing merchandise, pricing, and sales promotion. In addition, some attention is given to the increasing role and numbers of service and not for profit retailers.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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