MKT 320 - MARKETING MANAGEMENT

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

This course emphasizes managerial decision-making and problem-solving in the areas of channels distribution, integrated marketing communication, product, and pricing. Focus is on the concepts and techniques organizations and businesses employ to anticipate and satisfy customer needs and wants.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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