SPE 241 - PR:PROCESSES & TECHNIQUES

Institution:

Kutztown University of Pennsylvania

Subject:

Speech

Description:

This course will build on the basic understanding of public relations and its place in society that was gained from Introduction to Public Relations, to explore practical application of the theory as carried out in modern PR operations. Public Relations professionals from various specialties and visits to public relations, printing and media production facilities will serve to give students an insight into the real-world application of the skills and techniques they are learning. Exercises, in which students will produce working PR tools, will put a further practical perspective on the profession.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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