BUS 110 - Sales and Sales Supervision

Institution:

Delaware County Community College

Subject:

Business

Description:

This course provides a middle-management approach to sales as a function of the marketing process. Emphasis in the course is on theory and basic techniques of selling. Students are required to prepare and execute a formal sales presentation. Upon successful completion of this course, students should be able to: Discuss the world of the salesperson, his/her needs, problems and accomplishments; Develop interpersonal skills for successful lifetime use; Employ techniques that enable a salesperson to sell a product or service; Analyze the pressures of attempting to influence the buying habits of another person through personal interaction; Construct a written sales proposal based on customer needs; Apply various modes of communication to build effective business relationships; Analyze the legal, social and ethical implications of persuasive forms of business communications; Manage time and territory constraints; Prepare and execute a formal sales presentation.

Credits:

3.00

Credit Hours:

Prerequisites:

(ENG 050 and REA 050) or ENG 099* or REA 075 or Appropriate Placement Test Scores (*Course(s) May Be Taken Concurrently)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dccc.edu

Phone Number:

(610) 359-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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