MKT 252 - Public Relations

Institution:

Westmoreland County Community College

Subject:

Marketing

Description:

The purpose of this course is to introduce students to the concepts of effective public relations and prepare them to deal with the situations and arrive at the solutions that distinguish the practice of communication in a world experiencing the unbridled growth of the Internet. At the same time, the integration of the relationship among agencies, clients and the media is incorporated along with the practice and management of public relations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westmoreland.edu

Phone Number:

(724) 925-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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