BUS 245 - Principles Of Marketing

Institution:

Westmoreland County Community College

Subject:

Business

Description:

Principles and functions of marketing. Topics include marketing research, target marketing, marketing segmentation and marketing-mix strategies. Special emphasis is placed on topics such as product, pricing, distribution and promotion decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westmoreland.edu

Phone Number:

(724) 925-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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