COM 335 - Media Advertising and Sales

Institution:

Shippensburg University of Pennsylvania

Subject:

Communication Journalism

Description:

Examines sales function of advertising in commercial media including newspapers, magazines, radio, television, and the Internet. Theory and practical application in media advertising, sales, and research are explored. Media competitive advantages and disadvantages as well as sales techniques of each mass medium discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

(COM 111 FOR LEVEL U WITH MIN. GRADE OF C OR COM 211 FOR LEVEL U WITH MIN. GRADE OF C) AND (COM 112 FOR LEVEL U WITH MIN. GRADE OF C OR COM 212 FOR LEVEL U WITH MIN. GRADE OF C)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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