MKT 495 - Marketing Management

Institution:

Shippensburg University of Pennsylvania

Subject:

Marketing

Description:

Capstone synthesis course for marketing majors. Requires students to apply information and skills learned in business core and marketing courses to case situations and research projects. Critical thinking, use of marketing research, and strategic decision making are stressed. Emphasizes the use of written and oral communication skills as part of the marketing core requirements. If prerequisites courses are not met departmental approval is required. This class is not available for graduate credit.

Credits:

3.00

Credit Hours:

Prerequisites:

(MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D) AND (MKT 306 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 206 FOR LEVEL U WITH MIN. GRADE OF D) AND MKT 430 FOR LEVEL U WITH MIN. GRADE OF D

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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