MKT 430 - Marketing Research

Institution:

Shippensburg University of Pennsylvania

Subject:

Marketing

Description:

In-depth study of the tools of marketing research, including methodology and techniques used in measuring characteristics of markets for products and services. Topics include the research process, data collection, sampling, data analysis, and presentation of results. Contains hands-on development of capabilities to study characteristics of the marketplace. If prerequisite courses are not met departmental approval is required. This class is not available for graduate credit.

Credits:

3.00

Credit Hours:

Prerequisites:

(MKT 305 OR MKT 205 FOR LEVEL U WITH MIN GRADE OF C) AND (SCM 200 OR MAT 117 OR MAT 117A OR MAT 117B FOR LEVEL U WITH MIN GRADE OF D)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.

Additional Information:

Historical Version(s):

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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